Before:

Here’s how Backpack used to let people know they could upgrade to get more pages. This message was always displayed right under the “Make a new page” button. It worked pretty well, but it was always there. It was too in your face.

After:

You’ll see there isn’t an upgrade pitch under the “Make a new page” button. The free account includes 5 pages. This example account has 3 pages. We don’t need to tell people about upgrading to get more pages until they need more pages.

https://signalvnoise.com/posts/563-design-decisions-when-to-prompt-for-an-upgrade