Death to Lorem Ipsum

I’ve long believed that real data delivers really effective design. Using actual content, information, and activity throughout the design process to inform and guide decisions results in product designs that scale well and communicate effectively.

This philosophy could be thought of as “death to lorem ipsum”. Lorem Ipsum, in case you are wondering, is dummy text originally used in the print industry to lay out page designs. It has since been re-appropriated by Web designers (and worse yet software designers) to lay out Web site and application designs.

I agree!