When people read word-by-word:
- If people find the very piece of information they are interested in, they are likely to read the related content word-by-word.
- Research shows that if people read a piece of content for pleasure, they read more thoroughly and find reading effortless even on a computer screen.
- Studies show that there are methodical web readers who usually don’t scan but read from top to bottom.
- Well structured pages that are designed for cursory reading are more likely to be read.
Interesting research about how people read websites. Luckily they do read content if it is interesting for them.