Many designers create wireframes and comps with “lorem ipsum” filler text. Using dummy text often results in an aesthetically pleasing but unrealistic design. What’s worse, it creates the illusion that content is secondary.

The fact is that users come for the content, not the design. Content is by far the most important element in user interface design. A webpage with a simple structure but quality content performs much better on usability tests than a nice layout with subpar text.