Even if a product was designed to fulfill specific and known user needs, customers don’t always use it the way and for the purpose the product was originally intended.

In many cases, users don’t care or don’t understand how a product works, and once they find a way to use it, they’ll stick to it. Many people, for example, type URLs into the Google search bar instead of the browser’s address bar.

You should, therefore, never take your design for granted and always collect feedback on how your product is actually used to reveal the real user needs and to get ideas of innovation.