However, aesthetics do have a function. Attractive things work better. Studies show that emotions play an important role in the users’ experience. If a website has a pleasant visual design, users are more relaxed, tend to find the website more credible and easier to use. A positive first impression — usually based on looks rather than interaction — determines the value of the website on the user’s behalf.

https://uxmyths.com/post/1161244116/myth-25-aesthetics-are-not-important-if-you-have-good-us

Busted!