Dieter Rams’ 10 principles of good design

Dieter Rams developed a design philosophy which was revolutionary for that period, in the post-WWII years. His products became famous because they were aesthetically appealing and they were also easy to use. The reason why his products were so popular is that he applied the 10 principles of good design in his own work, which became very important in design thinking. You can find them right below:

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design make a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
  7. Good design is durable
  8. Good design is consequent to the last detail
  9. Good design is eco-friendly
  10. Good design is as little design as possible