The psychology behind mobile user experience design

When it comes to mobile user experience, the field of psychology plays an important role by giving us relevant information about how we could design our mobile apps better, in order to create more value for our users. In this blog post, we list a number of mobile UX best practices that are extrapolated from research about the brain, the memory, motivation and visual system. By using some fundamental psychological principles, we can design mobile apps that are compatible with how people think and behave.