User research is a magical thing. It’s a solution to problems with your product, your marketing, your design, even your company culture. It will help you sleep better at night. It will prevent you from breaking up with your significant other and yelling at your teammates. It will cure what ails you and save you from yourself.
In my years of experience as a product designer at a series of startups, I’ve spent thousands of hours conducting user research in everywhere from high school classrooms to warehouses in Hong Kong. This is my field guide, of sorts, on how to conduct solid, reasonable, and reliable user research. Research that will help your team confidently make decisions and lead your product into proven territory.
Handy guide for doing user experience research.