In the past, these topics could be spotted sporadically on the remote fringes of Twitter threads and blog posts. These days we’ve become very aware of the frightening dimensions that collection and use of personal data have gradually and silently gained. So we’ve started fighting back. Fighting back by publicly complaining about privacy-related dark patterns, unsolicited emails, shady practices, strict legal regulations, and ad-blocker wars against disruptive ads from hell. Of course, these are all important conversations to have and raising awareness is important; but we also need an applicable, pragmatic approach for designing and building ethical and respectful interfaces within our existing, well-established processes. We could use a few established patterns to bake in privacy-aware design decisions into our interfaces by default.