This philosophy was established by the De Stijl Movement in 1917, which was then followed by the Bauhaus Movement in 1919. This was a direct response to The Arts & Crafts Movement circa 1860-1910. Shortly after the Bauhaus Movement was established, in 1920, another style was born called Swiss Design. This style of design is also known as the International Style, because of its adaptation that emerged in Russia, Germany and the Netherlands in the Roaring 20’s.

Before we dive into UX, one thing I would like to make clear, is that there are few known techniques that can accurately and consistently shape a good UI/UX. The reason being, is that most of the time your user experience is learned anecdotally. So instead of overthinking your process, focus on experimentation. A hands on approach is the key to developing a great UX, and here are some steps that I would like to suggest when defining your user experience:

  1. Narrow down the focus by refining your scope.
  2. Develop your product as per your refined scope.
  3. Test, collect and analyze your data for pertinent analytics.
  4. Simplify, adjust and optimize based on your data assessment.