It’s not about just designing an experience, it’s all about solving it, the article gives you an insight of Rivo. A scientific approach towards the design to solve for problems.

UX design solves problems for users while and promoting business goals. When customers use a product with good UX design, they get the best value from that experience. Satisfaction among customers results in their retention and business growth.

Today’s competitive landscape requires a workable UX design that can make the digital product delightful in the truest sense of the word - not just usable but understandable. Delivering this great UX is more engineering than design when a digital design is more about delivering solutions to the problems at hand. At Thence, we’ve modelled our proprietary design engineering and solution framework, RIVO as a problem-solving approach on this same basis. RIVO consists of:

Research: In UX research we factor tangible and intangible variables into the study. There are three key dimensions to understand - user, product, business. At the conjecture of these three, we uncover ‘design intent’ in simpler terms, answers to “why are we designing what we are” as design research blueprints.

Implement: We implement these blueprints derived from insights of UX research through interaction and interface design - the design of the function and form building conceptual and conditional prototypes for “what-you-see-is-what-you-get” visualizations.

Validate: Validation of the prototypes is one of the most fundamental stages in our solutioning process. It consists of getting feedback from business, development, users, and experts to understand how the product can move from being a Minimum Viable Prototype (MVP) to Minimum Desirable Product (MDP) as feedback is constantly fed to development teams to incorporate into build cycles,

Optimize: Finally, with the product out in the market, we continuously monitor trends, usability metrics, and other analytics. Synthesizing these data sets to conjure new ways of optimizing the product experience by working as an extension of the client product teams.

https://www.thence.co/blogs/ux/dont-just-design-solve-ux