The small bits of copy you see sprinkled throughout apps and websites are called microcopy. As content designers, we think deeply about what each word communicates.

Microcopy is the tidiest of UI copy types. But do not let its crisp, contained presentation fool you: the process to get to those final, perfect words can be messy. Very messy. Multiple drafts messy, mired with business and technical constraints.

Here’s a secret about good writing that no one ever tells you: When you encounter clear UX content, it’s a result of editing and revision. The person who wrote those words likely had a dozen or more versions you’ll never see. They also probably had some business or technical constraints to consider, too.

If you’ve ever wondered what all goes into writing microcopy, pour yourself a micro-cup of espresso or a micro-brew and read on!

https://blog.mozilla.org/ux/2020/11/how-to-write-microcopy-that-improves-the-user-experience