Google users not given sufficient choice over its data processing, says German antitrust watchdog

At issue is how Google collects and connects user data across multiple services — and whether it offers users sufficient choice over its profiling of them for ad targeting. This has landed on the radar of the antitrust regulator since a lack of choice for consumers can negatively affect competition.

“The Bundeskartellamt has reached the preliminary conclusion that, based on the current terms, users are not given sufficient choice as to whether and to what extent they agree to this far-reaching processing of their data across services. The choices offered so far, if any, are, in particular, not sufficiently transparent and too general,” the FCO writes in a press release. “According to the Bundeskartellamt’s current assessment, sufficient choice particularly requires that users are able to limit the processing of data to the specific service used. In addition, they also have to be able to differentiate between the purposes for which the data are processed.

After Meta, Google is next.