Meta prohibited from using personal data for advertisement without consent

As confirmed by the Irish DPC, the European Data Protection Board (EDPB) has rejected the Irish DPC and Meta’s bypass of the GDPR based on noyb complaints against Facebook and Instagram. Meta is now prohibited to bypass the GDPR via a clause in the terms and conditions. Meta has to get “opt-in” consent for personalised advertisement and must provide users with a “yes/no” option. The decision on a third parallel case on WhatsApp is delayed until mid-January.

https://noyb.eu/en/breaking-meta-prohibited-use-personal-data-advertisment

This is a good start of the year 🥳